Boryszew Group ranked third among the Strongest Chemical Brands in the Media

Boryszew Group was again listed high in Poland’s biggest ranking of brands’ media presence, based on a survey conducted by the “Press” magazine and the “PRESS-SERVICE Monitoring Mediów” media monitoring provider. The 14^th edition of the prestigious survey analysed the media presence of 500 brands from 50 sectors across a total of 108 million publications.

Boryszew was ranked in TOP3 Strongest Chemical Brands, right after the market leaders – Grupa Azoty (first place) and CIECH (second place). Other ranked companies in the chemical sector included the Synthos Group and BASF.

The survey looked at a range of indicators, including the total number of brand mentions in the media, the ratios of positive, neutral and negative media publications, as well as the strength of the brand, as calculated based on a formula including such variables as the number of contacts with the brand and the quality of the message.

Moreover, the results of the survey also show that Boryszew Group has the highest percentage of online media publications out of all ranked chemical sector companies.